East Texas Equipment. Done Right.
MasCo Auction House is a family-owned auction and equipment company in Sulphur Springs, Texas. We've built our business on honest deals, accurate descriptions, and treating people the way they deserve to be treated. Now we're taking that same approach and going auction-first — bringing professional, well-organized auction events to the East Texas market.
Our Story
MasCo Auction House started as a straightforward equipment sales business. Shawn and Natasha Massey saw a gap in the East Texas market — good equipment at fair prices, sold by people who actually know what they're talking about. That simple idea grew into a trusted name across Hopkins County and beyond.
Over the years, we've sold hundreds of tractors, trucks, trailers, and construction machines. We've helped contractors build their fleets, farmers upgrade their operations, and families liquidate estates with dignity and fairness.
Now we're evolving. The auction model is the future of equipment sales — transparent pricing, competitive bidding, and a process that works for both buyers and sellers. MasCo is becoming an auction-first company, bringing the same honesty and service our customers already know and trust.
From a recent live MasCo sale: Spring Ag/Construction Equipment Auction (Ring 1).
Company at a Glance
What We Stand For
These aren't just words on a page. This is how we run our business every day.
Honesty First
We describe equipment accurately. If there's something wrong with it, we tell you. Our reputation depends on doing right by both buyers and sellers.
Fair Pricing
Our auction process ensures fair market value. Buyers get competitive prices and sellers get real market returns — no games, no inflated reserves.
Responsive Service
When you call, you talk to a real person. When you email, you get a response. We treat every customer like we'd want to be treated.
Straightforward Process
From registration to pickup, we keep things simple. Clear terms, clear timelines, no fine print surprises. Auctions should be straightforward.
Meet the Team
Real people who know equipment and care about getting it right.
Shawn Massey
Owner
Shawn founded MasCo Auction House and has spent over a decade building relationships across East Texas. He knows equipment, knows the market, and takes pride in running a clean, honest operation.
Natasha Massey
Owner
Natasha keeps MasCo running behind the scenes — from auction logistics to customer relations. She ensures every seller and buyer has a smooth experience from start to finish.
Ashley Wesson
Sales Manager
Ashley is your first point of contact for equipment inquiries, consignment questions, and financing help. She knows the inventory inside and out and is ready to help.
Rooted in East Texas
Based in Sulphur Springs, we serve Hopkins County and the surrounding East Texas region — but our online auctions bring buyers and sellers from across the state and beyond.
Let's Work Together
Whether you're buying, selling, or just have questions — we're here to help.